Design should ignite a passion for change and creativity in our souls. How can it do this? Through storytelling. Creating a story or message and transporting the viewer or consumer into a developed world or brand is essential in all aspects of art and design. Stories are a way to share new voices and ideas, create imagination and wonder, as well as pathos in people. 

As an avid reader, I love the immersive qualities just words can cause. The same can be said about design with graphics. I aspire to be as creative as the design team MinaLima who visually designed the world of Harry Potter from the book pages. I find myself playing the narrator of a visual story, similar to Spielberg or del Toro, deciding where my actors and camera will go to shoot the best scene for the most memorable final cut. I’m moving and making elements that will come together to tell a story. If design tells a strong story, the emotional impact will be more significant and can lead to change, even subtly. If I can make someone crack a smile or view a subject matter in a new way, then my design has succeeded.